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Pizza once a month for a lifetime! Friday, November 27th, 2009

Pizza Pizza offers special prize for customer who places company´s one millionth online order

November 27, 2009 (Toronto) – Pizza Pizza projects it will hit its millionth online order in the next few weeks.  To celebrate, the company will offer the lucky customer who places this momentous order a monthly delivery of pizza, free, for the rest of his or her life.

Everyone is able to follow the promotion online by becoming fans and followers of the Pizza Pizza team´s social networking sites, Facebook and Twitter. As the numbers of online orders get close to one million, announcements about how close the company is will appear in the online conversation.

“Our contests have a way of bringing out bright smiles from our winners,” said Pat Finelli, chief marketing officer for Pizza Pizza. “But this one takes the cake – or pizza!”

Pizza Pizza has a longstanding history of innovative leadership in the pizza sector. The company was the first to implement a computer ordering system, a centralized call centre and was also the first to turn its phone number into a now commonly recognized jingle: `9-6-7-11-11.´ Pizza Pizza believes it is the first to offer pizza for life as a prize.

Based on an average lifespan of 80 years, a 20 year old person would enjoy 720 large pizzas. That´s a value of roughly $14,000 based on a consecutive large three topping pizza order. A 50 year old person could enjoy roughly 3,600 slices of pizza. A 70 year old person could enjoy approximately 4,000 pieces of pepperoni.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is an industry pioneer and the number one pizza chain in the Canadian Quick Service Restaurant industry by sales and restaurant locations. With its Pizza Pizza and Pizza 73 banners and an extended team comprising more than 3,000 people, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the “best food, made especially for you” and a focus on quality ingredients, customer service, community contribution and continual innovation. Some of the innovations developed or expanded upon include: insulated delivery bags (1967), the original one number system (1967), 11-11 telephone jingle (1975), double-decker pizza boxes (1985) and gluten-free dough (2008). Visit www.pizzapizza.ca/history for more information.

For more information, please contact:

Eric Butler                                                                                         Kathleen Stelmach
Torchia Communications                                                             Torchia Communications
416-341-9929 ext.228                                                                416-341-9929 ext. 227
eric@torchiacom.com
                                                                   kathleen@torchiacom.com

French Media:
Marie-Eve Noel
Torchia Communications
514-288-8290 ext.205
menoel@torchiacom.com