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October is National Pizza Month in Canada Thursday, October 7th, 2010

Pizza Pizza celebrates all things pie with fundraisers, giveaways and guest appearances

October 7, 2010 (Toronto) – Each October in honour of National Pizza Month, the Pizza Pizza team  celebrates its love of everything pie by reflecting on the history of pizza in North America, planning special appearances and selling discounted pizza to benefit children´s hospitals through their partnership with Children´s Miracle Network.

Pizza lovers can expect community pizza parties, athlete appearances and hundred dollar giveaways awarded weekly through Pizza Pizza´s Facebook and Twitter pages. Pizza Pizza will also award two grand prizes consisting of a $500 Pizza Pizza Party to mark the end of Pizza Month.

“Pizza Pizza has been in the people business and making pizza for over 40 years,” said Pat Finelli, chief marketing officer of Pizza Pizza. “October is special because it means fun with families, fundraising for children and celebrating Canadian´s enjoyment of pizza.”

During the third week of October, Pizza Pizza´s annual Slices for Smiles fundraiser will take place. Restaurants across the country will collect donations and sell discounted medium pepperoni pizzas for only $4.99 with a potion of the proceeds going to Children´s Miracle Network to help in providing leading-edge patient care, research and educational initiatives at local Canadian children´s hospitals.

“This October fundraiser will mark the third consecutive year that we have had Pizza Pizza on as a partner,” said John Hartman, chief international officer of Children´s Miracle Network. “Thanks to programs like the Slices for Smiles Fund, our member hospitals are able to ensure the best care possible for the 2.6 million children who receive medical care each year.”

This year, with the push of National Pizza Month, the Pizza Pizza team hopes to raise $100,000 for Children´s Miracle Network through its Slices for Smiles Fund. Since its inception in 2007, Slices for Smiles has raised over half a million dollars for children´s causes, which include Children´s Miracle Network and Big Brothers Big Sisters of Canada.

About Children’s Miracle Network

Children’s Miracle Network is an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children´s hospitals. Each year, over 170 Children’s Miracle Network hospitals – 14 of which are in Canada – provide the finest medical care, life-saving research and preventive education to help millions of kids overcome diseases and injuries of every kind. To learn more, go to: www.childrensmiraclenetwork.ca.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is an industry pioneer and the number one pizza chain in the Canadian Quick Service Restaurant industry according to sales and restaurant locations. With its Pizza Pizza and Pizza 73 banners and an extended team comprising more than 3,000 people, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the “best food, made especially for you” and a focus on quality ingredients, customer service, community contribution and continual innovation. Some of the innovations developed or expanded upon include: insulated delivery bags (1967), a one number system (1967), 11-11 telephone jingle (1975), double-decker pizza boxes (1985) and gluten-free dough (2008). Visit www.pizzapizza.ca/history for more information.