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Pizza Pizza´s on a mission to give kids the million dollar smile Monday, April 16th, 2012

April 16, 2012 (Toronto) – Since 2007, Pizza Pizza has been selling slices to bring smiles to kids as part of its Slices for Smiles Foundation. This April, the company is fired up and ready to go with a distinct goal in mind, to break the $1-million mark in total funds raised to date for children´s charities.

From April 23 to 29, Pizza Pizza locations across the country bring back the smile-shaped pizza slice in support of this fundraising drive. Made up of eight slices of pepperoni, the 10″ half pizza will be available for $2. Customers can also support the cause by purchasing a medium pepperoni pizza for the discounted price of $4.99. A portion of the proceeds from the sale of these menu items will go to the company´s Slices for Smiles Foundation, which will donate funds raised to Children´s Miracle Network and its member hospitals across Canada.

“Customers continue to blow us away with their support of the Slices for Smiles Foundation,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Last year was a record-breaking year for the foundation and this year will continue on that path. We´re confident that, together with our customers, we´ll break our million-dollar goal in total funds raised for children´s charities.”

Customers can also donate to the cause through the Pizza Pizza iPhone app, online orders at pizzapizza.ca, in-store or via its call centre.

“Pizza Pizza is on the fast-track to reaching a very important milestone for Slices for Smiles and we´re so happy to be a part of it,” said John Hartman, Chief Operating Officer, Canada for Children´s Miracle Network. “Support from partners like Pizza Pizza is a critical resource that allows our member hospitals to do what they do best – provide quality health care to millions of kids. Having Pizza Pizza surpass this milestone is a testament of their long-standing and ongoing commitment to family and children´s health-care.”

Pizza-loving customers and franchisees have consistently opened both their arms and their hearts to support the Slices for Smiles Foundation. Last year, Pizza Pizza raised $250,000 – the most the company has ever raised during the fundraiser. Founded in October 2007 to coincide with Pizza Pizza´s 40th anniversary, the Slices for Smiles Foundation has raised over $840,000 for children´s charities across Canada.

About Children´s Miracle Network

Children´s Miracle Network® raises funds for 170 children´s hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it´s needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children´s Miracle Network has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase specialized equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada’s pizza pioneer and one of the country´s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.

For more information:
Kathleen Stelmach                                                   Michelle DeBique
Torchia Communications                                       Torchia Communications
416-341-9929 ext. 227                                          416-341-9929 ext. 230
kathleen@torchiacom.com                                   mdebique@torchiacom.com