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Euro Pizza and Fiat 500 Pop giveaway drives in to Pizza Pizza Thursday, June 28th, 2012

Euro Pizza and Fiat 500 Pop giveaway drives in to Pizza Pizza

June 28, 2012 (Toronto, ON) – Pizza Pizza, Canada´s leading pizza chain, is getting into the spirit of Euro with a new promotion that gives customers four big reasons to order online. From now until July 15, customers can create their very own Euro pizza online at PizzaPizza.ca or through the company´s award-winning iPhone app and, by doing so, will be entered for a chance to win one of four 2012 Fiat 500 Pops.

The online-driven promotion is part of an ongoing strategy for Pizza Pizza to engage its web savvy customers.

“An increasing number of our customers are ordering online and through our iPhone app because it´s easy and convenient,” said Pat Finelli, Chief Marking Officer for Pizza Pizza. “The Euro pizza and Fiat 500 giveaway is another way for us to engage people online and have a little fun while we´re at it.”

With over 30 toppings on the Pizza Pizza menu, the possibilities are endless for customers to create a Euro pizza. Opt for flavours inspired by Greece and top a pizza with Kalamata Olives, Roma Tomatoes, Green Peppers and Feta Cheese. For a classic Italian take, build a Quattro Formaggi pizza and select Pizza Pizza´s Italian Homestyle Tomato Sauce and genoa salami for a taste of Italy.

Forty entrants will be selected to try one in four winnings keys in August at a special event at Pizza Pizza´s head office in Toronto. For more information on this promotion and to participate, visit www.pizzapizza.ca.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada’s pizza pioneer and one of the country´s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, chicken bites, family-sized pasta, shrimp and salads. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.

For more information:

Kathleen Stelmach Michelle DeBique

Torchia Communications Torchia Communications

416-341-9929 ext. 227 416-341-9929 ext. 230

kathleen@torchiacom.com mdebique@torchiacom.com