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Pizza Pizza sponsors rising star vocalist Michael Ciufo and Christmas concert tour Friday, December 7th, 2012

Campaign focuses on free downloads, community performances, celebrity endorsement and public appearances

TORONTO, December 7, 2012 – Pizza Pizza, Canada’s leading pizza chain, has launched a promotional campaign around its sponsorship of Michael Ciufo, a rising vocalist from Toronto, Ontario, who has gained national and international acclaim. At the core of the partnership is the sponsorship of Ciufo’s holiday concert series featuring an ensemble of musicians who set the stage alight with powerful vocals, a diverse assortment of class-pop music and high-energy performances.

“Michael is an inspiring performer who has captivated audiences since he was a teenager,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Pizza Pizza has a long history of supporting the arts and local culture. We are delighted to work with such a talented Canadian musician like Michael and his ensemble on this project.”

As presenting sponsor of Michael Ciufo during this tour, Pizza Pizza will receive onsite visibility and appearances at select events. The company will also distribute 100,000 music download cards to every walk-in customer allowing them the opportunity to sample Ciufo’s latest single called “Perfect Gift”. The free download cards will be available at over 200 Pizza Pizza locations in Southern Ontario.

“It’s been an honour to be part of the Pizza Pizza family for the past several years,” said Ciufo. “Their team plays a leading role in helping communities all across Canada. I am grateful to be working with such a big brand and to have the support of their extensive network of marketing and branding resources.”

To support the campaign, Pizza Pizza has created a micro site, pizzapizza.ca/freemusic, which contains free downloads and music videos.

Michael Ciufo will be performing on the following dates:

December 8, 2012 at 8 p.m.
Niagara Falls, ON
Niagara Falls Centre for the Arts

December 12, 2012 at 8 p.m.
Toronto, ON
Glenn Gould Studio (with Ashleigh Semkiw)

December 22, 2012 at 7:30 p.m.
Kitchener-Waterloo, ON
The Centre In The Square

December 23, 2012 at 3 p.m.
Oakville, ON
The Oakville Centre For The Performing Arts

Websites:
michaelciufo.com
youtube.com/ciufo004
itunes.apple.com
twitter.com/michaelciufo
facebook.com/OfficialMichaelCiufo

About Pizza Pizza Limited
Founded in 1967, Pizza Pizza Limited is Canada’s pizza pioneer and one of the country’s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.

For more information contact:

Pizza Pizza

Kathleen Stelmach
416-341-9929 ext. 227
kathleen@torchiacom.com

Michael Ciufo
Faye Perkins / Real World Artist Management
905.894.4667
fayep@realworldartists.com