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A lot of heart for a little dough; Pizza Pizza´s Veggie Delight adds a romantic edge to pizza delivery on Valentine´s Day Monday, February 11th, 2013

TORONTO, February 11, 2013 - There is no excuse; we really must celebrate Valentine´s Day.   That´s what Pizza Pizza wishes to convey to Canadians this Valentine´s Day. The pizza chain is proposing that its Valentine Veggie Delight pizza in the shape of a heart, priced at $9.99 and available at more than 380 locations, is the perfect food choice for enamoured and expressive couples who wish to dine in.

“We launched the Veggie Delight last year and the response from customers was well beyond our expectations,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Instead of having flowers delivered, send an unexpected symbol of love that´s in the form of a heart with this hot and fresh pizza. A little gesture like this goes a long way without breaking the bank.”

The specialty pizza consists of Roma tomatoes, green peppers and 100 per cent mozzarella cheese on a crust that´s shaped like a heart, equivalent in size to a traditional 12″ medium pizza. For dessert, customers can add an apple crumble caramel cheesecake to their order for an extra $3.99.

The Valentine Veggie Delight pizza has been so well received that the pizza has now become a permanent fixture on the Pizza Pizza menu and is available at all traditional Pizza Pizza locations in Ontario, Quebec, Manitoba, Saskatchewan and Nova Scotia.

For more information on Pizza Pizza´s menu items, visit www.pizzapizza.ca.

About Pizza Pizza Limited
Founded in 1967, Pizza Pizza Limited is Canada´s pizza pioneer and one of the country´s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, chicken bites, pasta, shrimp and salads. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continuous innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.

 

For more information:
Kathleen Stelmach / Mary Moniz
Torchia Communications
416-341-9929 ext. 227  / 416-341-9929 ext. 230
kathleen@torchiacom.com / mary@torchiacom.com