TORONTO, October 10, 2017 – In celebration of its 50th birthday, Pizza Pizza is bringing back its highly popular Crack the Cardboard contest – an old-time classic from the ’90s. Customers who purchase a large pizza – walk-in or delivery – will receive a box fitted with a tear strip that they must uncover to find out if they’ve won.

The total value of prizes is $3.5 million dollars and includes high valued prizes, including five 2017 Hyundai Elantra LE’s, fifty trips for two to Cuba (from Red Tag), fifty 50” Samsung TV’s and fifty prizes of $1,000 in cash. On top of that, there are thousands of Pizza Pizza food prizes to be won.

“Our 50th birthday is a time to celebrate and look back on what brought us to where we are today,” says Pat Finelli, Chief Marketing Officer, Pizza Pizza. “The Crack the Cardboard contest is an exciting way to thank our customers by throwing back to a nostalgic promotion with a modern twist.”

The contest runs until November 19, 2017.

Share the love on social media by using the hashtag #CrackTheCardboard50 and share your winnings by tweeting to @PizzaPizzaLtd.

About Pizza Pizza Limited
For 50 years, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada’s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit and for more information.

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For more information:

Jessica Roumeliotis                             Raphaela Mandel
Torchia Communications                   Torchia Communications
(514) 288 – 8290 ext. 205                   (416) 341 – 9929 ext. 227          

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