Toronto, ON (July 12, 2023) – Pizza Pizza is fighting back against shrinkflation with its new menu item, the Growflation Pizza, available now. As other brands offer less for the same price, the Growflation Pizza is the exact opposite: a medium pizza for the price of a small — or 44% more pizza.
Shrinkflation has impacted almost every industry as snacks are getting skimpier, loaves of bread smaller, and even toilet paper rolls are tinier. The Growflation Pizza contrasts what several brands are doing by increasing the size of their small pizza and keeping more dough in Canadians’ pockets. “We appreciate that shrinkflation affects every Canadian and we believe that pizza shouldn’t be impacted,” said Adrian Fuoco, Vice President, Marketing, “more pizza for the same price is a great way to give Canadians more of what they love.”
Pizza Pizza took a similar stance against inflation last year by introducing their Fixed-Rate Pizza, an XL 4-topping pizza at a guaranteed price of $16.99. The Fixed-Rate Pizza launched a few days after Canada’s biggest interest rate hike in 40 years and was so successful Pizza Pizza has extended the offer until the end of 2023. Fixed-Rate Pizza and Growflation Pizza further support Pizza Pizza’s belief that Everyone Deserves Pizza by combating rising prices and diminishing portions.
“Growflation Pizza gives Canadians more pizza for the same cost, or in pizza terms, a larger slice of the pie,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo. Pizza lovers can order the Growflation Pizza until August 13th at Pizza Pizza restaurants across Canada or online at pizzapizza.ca.
The Growflation pizza was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign across Canada. Paid media is planned by Media Experts, including OLV, social ads, display, SEM and OOH, while PR is managed by spPR.
About Pizza Pizza Limited
Pizza Pizza Limited was founded in 1967 in Toronto, Ontario and has grown to become Canada’s leading national Quick Service pizza brand with over 730 restaurants across the country. In 2007, Pizza Pizza acquired the Pizza 73 brand, which operates over 100 locations, primarily in Alberta. Pizza Pizza is guided by its vision of “Always the best food, made especially for you”, with a focus on quality ingredients, customer service, continuous innovation, and community involvement. In 2022, Pizza Pizza introduced its brand platform ‘Everyone Deserves Pizza’ a testament to their belief that pizza is all about inclusion. For more information, visit www.pizzapizza.ca and www.pizza73.com or follow Pizza Pizza on Facebook, Instagram, LinkedIn and Twitter @PizzaPizzaLtd.